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 您所選取的商品項目

> Shonda Rhimes'' ShondaLand

商品編號: 9-516-026
出版日期: 2015/08/25
作者姓名:
Elberse, Anita;McGee, Henry W.
商品類別: Marketing
商品規格: 28p

再版日期: 2019/06/06
地域:
產業: Broadcasting and streaming media industry
個案年度: 2015 -  2015

 


商品敘述:

In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television''s most competitive and lucrative night with three shows in primetime on network ABC''s Thursday night, is plotting the future. One challenge she faces is to, as she put it, "solve the problem of writing and producing serialized dramas for broadcast network television." What changes could she propose to ABC to make the creative process more manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand''s place in television history?


涵蓋領域:

Partnerships;Portfolio management;Talent management;Creativity;Career advancement


相關資料:

, (9-516-089), 14p, by Anita Elberse